Day 2: Wednesday, November 13, 2013

---

Building trust and credibility with your marketing department will end in a true partnership, and deliver better results than an acrimonious relationship. The key to working with marketing is to understand how to communicate with them,using their vocabulary, and understanding their needs and acknowledging the expertise they bring to the table. Hear from a panel of marketing executives onhow they would like to work with procurement, how procurement should work with them,and the things you absolutely shouldn’t do.

---

---

One of the best ways to realize cost savings in the future, is to understand what the spending trends are. In a rapidly changing area such as marketing and the new technologies involved in connecting brands with their customers, it’s even more important to stay ahead of the curve. In this session, you will get a futuristic viewpoint on where marketing is going, and the top 5 things to lookout for. What digital platforms truly show great potential, and which are more hype than reality?

---

During this session, brand experts will illustrate how to effectively deploy social media programs, including how to address procurement, through a series of case studies, to help you: create a social architecture as the foundation for an effective social media program; manage rules, regulations and guidelines for a quality customer experience; and leverage a global approach for both technology and services, yet meeting the needs of individual brands and countries.
• How the market leader in animal health established a social media based cultural model to reach out to customers under an entirely new platform.
• How a market leader in OTC products leveraged a social media strategy across multiple brands, tailoring the program to the needs of each group, while managing regulatory and marketing requirements.
• How a top CPG company scales moderation across scores of brands in many countries by effectively leveraging central strategies, technology and service platforms. As a result, time to market, quality, flexibility, control, insight and cost savings have all improved.

---

---

---

Understanding the increasingly non-transparent Digital Eco-System, the five areas where digital super-profits come from and practical, no-nonsense advice on what Advertisers should do about it.

---

Be sure to join these interactive roundtable sessions, and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from executives like these do not exist elsewhere. Take control of your own event experience. Don’t be shy! Ask questions (or answer them!) of other conference attendees who are dealing with the same challenges as you.
• Network with industry peers with very similar challenges, interests and responsibilities
• Take a deep dive into a niche topic in an intimate and informal setting moderated by a subject matter expert
• Don’t miss out on the discussions you want to participate in—you’ll get to select a new topic after 30 minutes

1. Contracting with Agency Groups
o Nancy Tiran, Director, Marketing & Corporate Services Strategic Sourcing, Best Buy

2. In Depth: Selling Value Metrics To The CPO
o Dan Jeffries, Owner, Jeffries Consulting

3. Achieving Supplier Diversity Within Marketing Procurement
• Louis Williams, Senior Manager – Strategic Sourcing, United Rentals, Inc.

4. Best Practices For Sourcing Startup Suppliers

5. Why Media Audits Are Necessary And How To Properly Carry Conduct One

6. Use of eAuctions in the Marketing Space
• Justin Koehn, ‎Vice President, Strategic Sourcing, SunTrust Bank

---

---

---

---

In an age of austere financial scrutiny, and the advent of publicly owned media management companies offering corporate trade, clients find a new path to successfully utilize this financial solution with real accountability. Discussion points will include:
• Asset resale solutions – risk management
• Process for trade utilization – managing risk upfront
• Emerging areas for trade – digital
o How stronger data platforms and analytics help contribute to significant and accountable trade savings

---

---

---

Many companies have begun incorporating in-house agencies to handle creative work, resulting in quicker turnarounds and cost savings. In fact, 58% of all organizations have some sort of in-house component. What are the implications for procurement when working with the marketing team to develop and use in-house agencies? Bill Duggan, Group Executive Vice President of the ANA, will present his organizations findings relating to in-house agencies.

---

Aftera busy day of solution-focused sessions, relax with fellow speakers andattendees. Take advantage of the opportunity to network, share ideas off-lineand check out new products and services from innovative procurement solutionsproviders.