ProcureCon for Digital & Marketing Services (past event)

November 12 - 14, 2013

Sheraton, Dallas, TX

Contact Us: 1.888.482.6012

Sara Bodison, Director, Global Marketing Procurement at Reed Elsevier
Reed Elsevier Logo

Sara Bodison


Director, Global Marketing Procurement
Reed Elsevier

Check out the incredible speaker line-up to see who will be joining Sara.

Download The Latest Agenda

Day 2: Wednesday, November 13, 2013

Saturday, January 11th, 2014


16:45 Panel Discussion: Staying Ahead Of Trends By Building and Maintaining a Digital Age Procurement Program

• How do you measure ROI in this space, especially in new/experimental technologies?
• What’s the next technology out there? Is there a trend going toward or away, one agency leveraging the spend?
• Understanding the trends toward lower cost of digital media but higher costs of creating
• Integrating mobile marketing into a digital campaign
• Optimizing the supplier base for a multichannel digital campaign
• Evaluating online and offline media schedules, and marketing plans