Ed Stening

Digital Strategy & MultiChannel Marketing
Zoetis

Ed joined Pfizer Australia in early 2010 after 9 successful years in the Advertising industry working at agencies such as Saatchi & Saatchi and Sudler & Hennessey. While on the agency side he learnt the fine balance between business objectives and consumer needs. Since joining Pfizer, Ed has launched the awarded pet portal PawClub and ClawClub including its many social channels, and since seen this platform ‘go global’. In 2012, Ed moved to New York with his family to take up the role of Digital Strategist within Pfizer Animal Health. Since then, he has launched many digital initiatives including the hugely successful EQStable Social and Mobile platforms (http://www.facebook.com/EQStable).

Check out the incredible speaker line-up to see who will be joining Ed.

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Day 2: Wednesday, November 13, 2013

Saturday, January 11th, 2014

09:50 Deploying Social Media Programs For Scale, Cost Effectiveness, Quality & Insight

During this session, brand experts will illustrate how to effectively deploy social media programs, including how to address procurement, through a series of case studies, to help you: create a social architecture as the foundation for an effective social media program; manage rules, regulations and guidelines for a quality customer experience; and leverage a global approach for both technology and services, yet meeting the needs of individual brands and countries.
• How the market leader in animal health established a social media based cultural model to reach out to customers under an entirely new platform.
• How a market leader in OTC products leveraged a social media strategy across multiple brands, tailoring the program to the needs of each group, while managing regulatory and marketing requirements.
• How a top CPG company scales moderation across scores of brands in many countries by effectively leveraging central strategies, technology and service platforms. As a result, time to market, quality, flexibility, control, insight and cost savings have all improved.