Jason Heller

Chief Executive Officer
Agiliti, Inc.

Check out the incredible speaker line-up to see who will be joining Jason.

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Day 2: Wednesday, November 13, 2013

Saturday, January 11th, 2014

08:40 Chairperson's Opening Remarks

09:25 Keynote Presentation: Staying Ahead Of Trends In Media and Marketing Technologies: What’s Next?

One of the best ways to realize cost savings in the future, is to understand what the spending trends are. In a rapidly changing area such as marketing and the new technologies involved in connecting brands with their customers, it’s even more important to stay ahead of the curve. In this session, you will get a futuristic viewpoint on where marketing is going, and the top 5 things to lookout for. What digital platforms truly show great potential, and which are more hype than reality?

15:05 Case Study: Best Practices for Sourcing Social Media

While social media may make up just 10% of a company’s marketing budget, many companies are expected to increase that by up to 40%. This session will help you understand how to best manage the social budget, including:
• Identifying suppliers in the social media space
• Determining if your agency of record the right solution, or if you need a dedicated social media agency
• How Facebook and other social media outlets stack up against each other to determine where to best spend your limited dollars
• Emerging social outlets that will yield ROI
• Key metrics for measuring a social media campaign, and determining if they’re actually the right metrics to use