ProcureCon for Digital & Marketing Services (past event)
November 12 - 14, 2013
Sheraton, Dallas, TX
Contact Us: 1.888.482.6012
Sebastien Slek
Executive Director of Global Category Marekting and Indirect
Warner Bros Entertainment
Check out the incredible speaker line-up to see who will be joining Sebastien.
Download The Latest AgendaDay 2: Wednesday, November 13, 2013
Saturday, January 11th, 2014
16:45 Panel Discussion: Staying Ahead Of Trends By Building and Maintaining a Digital Age Procurement Program
• How do you measure ROI in this space, especially in new/experimental technologies?
• What’s the next technology out there? Is there a trend going toward or away, one agency leveraging the spend?
• Understanding the trends toward lower cost of digital media but higher costs of creating
• Integrating mobile marketing into a digital campaign
• Optimizing the supplier base for a multichannel digital campaign
• Evaluating online and offline media schedules, and marketing plans
• What’s the next technology out there? Is there a trend going toward or away, one agency leveraging the spend?
• Understanding the trends toward lower cost of digital media but higher costs of creating
• Integrating mobile marketing into a digital campaign
• Optimizing the supplier base for a multichannel digital campaign
• Evaluating online and offline media schedules, and marketing plans