Day 3: Thursday, November 14, 2013

Is your RFI, RFP & Pitch process tried and tested, and not yielding them exciting results you need from your potential suppliers? How can you innovate in this process, increase engagement with your marketing team, and have fun in the process? Hear how Google was able to defy expectations and push boundariesto define agency strengths and weaknesses, determine who would be the best fitculturally, and receive the feedback from the agencies and the stakeholders needed to make final decisions. Can your firm learn fromGoogle and introduce a number of great, new and innovative suppliers too?

---

---

As the procurement department becomes more and more aligned with marketing what does a successful relationship actually look like? This session will bring together a procurement and marketing executive from the same company to share the challenging evolution toward creating a truly collaborative partnership. They will outline their expectations and requirements of each other’s departments, and how they achieved a sustainable alliance. What hurdles have they overcome to achieve a fruitful collaboration? What value does one team add to the other?

---

---

ProcureCon Peer-To-Peer Roundtable Discussions (2 rotations)

Be sure to join these interactive roundtable sessions, and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from executives like these do not exist elsewhere. Take control of your own event experience. Don’t be shy! Ask questions (or answer them!) of other conference attendees who are dealing with the same challenges as you.
• Network with industry peers with very similar challenges, interests and responsibilities
• Take a deep dive into a niche topic in an intimate and informal setting moderated by a subject matter expert
• Don’t miss out on the discussions you want to participate in—you’ll get to select a new topic after 30 minutes

1. Evaluating Supplier Skillsets
• Nancy Tiran, Director, Marketing & Corporate Services Strategic Sourcing, Best Buy

2. Can Marketing Procurement Benefit From Continuous Improvement Strategies?
• Derrick Jackson, Senior Manager Procurement Marketing Materials & Services, RJ Reynolds

3. Mastering The Agency Briefing Process

4. Improving the Benchmarking and Scorecarding Process for Digital and Marketing Suppliers

5. Finding Savings And Creating Efficiencies By Sourcing Non-Agency Marketing Procurement Tools
o Manuel Cordero, Purchasing Manager, State Farm Insurance Companies

6. Will The Trend Of Lengthening Payment Terms Spill Into Marketing Procurement?
o Cindy Straitiff, Vice President Global Strategic Sourcing, Constellation Brands, Inc.

---

---

---

---

If at first you don’t succeed, try, try again. It’s notwhere you end up, it’s how you got there. Such are the clichés, but formarketing and procurement, these can’t be truer. In an emerging procurementcategory, sometimes the best lessons aren’t from the wins, but from the lossesthat eventually led to them. This panel will bring together experts who willdiscuss some of their challenges, the obstacles, the falls, and what theylearned form them to become a better marketing procurement practitioner.

---