Ronald Jensen

Having the right talent on your team is a key factor for succeeding in this important and rapidly developing category. You need enough competency and maturity from both marketing and procurement perspectives to act as an effective liaison between marketing stakeholders, agencies and other marketing services suppliers to seek optimal value for the company. But how should you select your team—do you hire a marketing person and teach them procurement, or hire a procurement person and teach them marketing? What are best practice training processes? How can you the team engaged during that process?