Louis Williams

With more and more CFOs giving procurement stewardship over marketing’s budget, procurement now must build trust and secure influence over a marketing department used to managing their own budgets. How can this influence be won? How can procurement show their value and skills to an adversarial group? As the conversation switches from cost savings to delivering value, efficiency and a streamlined process, this session will help you learn the best strategies to sell your role and build trust, qualify what you’re spending for them and why, and ultimately, get marketing to follow procurement’s rules.

Be sure to join these interactive roundtable sessions, and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from executives like these do not exist elsewhere. Take control of your own event experience. Don’t be shy! Ask questions (or answer them!) of other conference attendees who are dealing with the same challenges as you.
• Network with industry peers with very similar challenges, interests and responsibilities
• Take a deep dive into a niche topic in an intimate and informal setting moderated by a subject matter expert
• Don’t miss out on the discussions you want to participate in—you’ll get to select a new topic after 30 minutes

1. Contracting with Agency Groups
o Nancy Tiran, Director, Marketing & Corporate Services Strategic Sourcing, Best Buy

2. In Depth: Selling Value Metrics To The CPO
o Dan Jeffries, Owner, Jeffries Consulting

3. Achieving Supplier Diversity Within Marketing Procurement
• Louis Williams, Senior Manager – Strategic Sourcing, United Rentals, Inc.

4. Best Practices For Sourcing Startup Suppliers

5. Why Media Audits Are Necessary And How To Properly Carry Conduct One

6. Use of eAuctions in the Marketing Space
• Justin Koehn, ‎Vice President, Strategic Sourcing, SunTrust Bank