Craig Hanna

Fundamental to the success of any engagement is the thorough and detailed understanding of the stakeholders’ core objectives. Bringing an agency, a procurement leader and a marketing executive into the room when negotiating rates, coordinating metrics and KPIs, and filtering through the RFP and review processes can make routine meetings seem like The War of the Roses. Find out how the various stakeholders really feel about getting an engagement deal finalized, and learn how you can minimize the pain when doing your deals.

While social media may make up just 10% of a company’s marketing budget, many companies are expected to increase that by up to 40%. This session will help you understand how to best manage the social budget, including:
• Identifying suppliers in the social media space
• Determining if your agency of record the right solution, or if you need a dedicated social media agency
• How Facebook and other social media outlets stack up against each other to determine where to best spend your limited dollars
• Emerging social outlets that will yield ROI
• Key metrics for measuring a social media campaign, and determining if they’re actually the right metrics to use