ProcureCon for Digital & Marketing Services (past event)
November 12 - 14, 2013
Sheraton, Dallas, TX
Contact Us: 1.888.482.6012
Nicholas Kline
Sr. Mgr., Service & Support Purchasing
Nissan Motor Corp-North America
Check out the incredible speaker line-up to see who will be joining Nicholas.
Download The Latest AgendaDay 2: Wednesday, November 13, 2013
Saturday, January 11th, 2014
15:05 Panel Discussion: Finding the Right Staffing Mix To Ensure Marketing Category Management Success
Having the right talent on your team is a key factor for succeeding in this important and rapidly developing category. You need enough competency and maturity from both marketing and procurement perspectives to act as an effective liaison between marketing stakeholders, agencies and other marketing services suppliers to seek optimal value for the company. But how should you select your team—do you hire a marketing person and teach them procurement, or hire a procurement person and teach them marketing? What are best practice training processes? How can you the team engaged during that process?