Bruno Gralpois

Co-Founder & Principal
Agency Mania Solutions

A senior business leader and international best-selling author, Bruno has extensive Fortune 100 and agency experience at fast-growing organizations. Bruno is the Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping marketing organizations realize the transformational value of managed agency partnerships. Bruno is the former Head of Global Marketing Operations at Visa Inc. where he was responsible for agency partnerships, and for driving marketing excellence around the world. As Director of Global Agency Strategy at Microsoft, he developed a company-wide approach to strengthening the brand globally, driving business impact through successful partnerships. Among other noteworthy accomplishments at Microsoft where he spent a decade, Bruno was instrumental in establishing Agency Management, digital marketing and CRM as central global disciplines. He received the prestigious Marketing Excellence Award from Steve Ballmer, CEO, for his continued leadership. Bruno held leadership positions in pre-IPO high-tech companies - AvenueA/Razorfish and Visio where he played a critical role in driving customer relationships using robust data, analytics and digital competencies. Bruno is the former Head of Relationship Marketing at Clearwire/Sprint, where he built a growth customer engine that contributed to the company's growth. He held various senior positions in France at Hachette and the Ministry of Defense. Bruno grew up in France, where he graduated from business school. He holds a MBA in Marketing and International Business and he is a frequent author/speaker. Bruno is the author of best-seller "Agency Mania" (available in multiple languages) and the former chair of the Association of National Advertisers Client/Agency Committee.

Check out the incredible speaker line-up to see who will be joining Bruno.

Download The Latest Agenda

Day 1: Tuesday, November 12, 2013

Wednesday, December 11th, 2013

15:45 Workshop: Marketing Procurement Fundamentals: A Step-By-Step Guide To Understanding What Makes The Marketing Category So Different

After learning about marketing terminology and methodology, participate in this in-depth, interactive workshop to understand what makes marketing procurement truly different than other categories, and help you develop a true partnership with your company’s marketing organization.

Understanding the role of the various primary stakeholders in a marketing engagement (marketing, procurement and agency) and the expectations of each
Where are the big nuggets of opportunity – as you first enter the marketing category and as your involvement matures?
What should procurement bring to the table and where does procurement falter?
How can you ensure procurement for marketing KPIs relate to marketing goals and KPIs?
How can you get marketing not just to realize procurement exists, but to also follow procurement’s rules?
Sourcing, RFP and negotiating strategies for marketing suppliers

Day 2: Wednesday, November 13, 2013

Saturday, January 11th, 2014

08:50 The Do’s and Don’ts Of Working With Your Marketing Department

Building trust and credibility with your marketing department will end in a true partnership, and deliver better results than an acrimonious relationship. The key to working with marketing is to understand how to communicate with them,using their vocabulary, and understanding their needs and acknowledging the expertise they bring to the table. Hear from a panel of marketing executives onhow they would like to work with procurement, how procurement should work with them,and the things you absolutely shouldn’t do.