Melissa Burkland

Global Sourcing Manager
Cabot Corporation

Check out the incredible speaker line-up to see who will be joining Melissa.

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Day 2: Wednesday, November 13, 2013

Saturday, January 11th, 2014

16:10 Case Study: Introducing Procurement To Marketing One Project At A Time To Gain Influence And Build Trust

One of the best ways to gain marketing’s trust and show procurement’s value is to start with one project. If that goes well, you then have a better case for taking on more work, gaining more influence in the process. Hear how Cabot’s first foray into marketing procurement was a comprehensive rebranding, and how that led to a more fruitful partnership between marketing and procurement.