ProcureCon for Digital & Marketing Services (past event)
November 12 - 14, 2013
Sheraton, Dallas, TX
Contact Us: 1.888.482.6012
Chris Baker
Senior Director Corporate Purchasing
Heineken USA Inc.
Check out the incredible speaker line-up to see who will be joining Chris.
Download The Latest AgendaDay 2: Wednesday, November 13, 2013
Saturday, January 11th, 2014
16:45 Exactly Where In An Organization Should Marketing Procurement Sit For Optimal Effectiveness?
One of the biggest debates in the marketing procurement world is where should marketing procurement sit within an organization. Some believe that marketing procurement should fall under marketing purview, but that has the potential to create conflicts of interest, others think there should be a definitive or even a dotted line between procurement and marketing. Which model is right? Which model is best? This debate will help you sort through the pros and cons of each.