Jeff Baccetti

Traditionally, agencies control all creative and production elements of a campaign. In light of doing more with less, more and more advertisers are decoupling the purchasing of digital production and starting to buy and manage digital production elements separately, allowing for closer control of cost, service levels, quality assurance and KPIs – and thus giving the advertiser more budget and process control – while allowing specialized teams to focus on what they do best. This session will specifically focus on:
• Understanding digital production decoupling opportunity and needs
• Getting internal stakeholders to collaborate: crossing the internal silos to obtain stakeholder buy-in
• Selecting the right supplier partners
• Key learnings from Microsoft’s Digital Efficiency Program