Rubina Malbari

Global Procurement Director-Media, Digital and Consumer Planning Strategy
Diageo

Check out the incredible speaker line-up to see who will be joining Rubina.

Day 2: Wednesday, November 13, 2013

Saturday, January 11th, 2014

Strategies for breaking through when selecting and working with third parties
Emerging cost structures for buying media
How media buys work from both a traditional and new media perspective
Media market trends, including consumer-based predictions by channel and implications, agency-owned media trading desks, increasing integration of PR with paid media activities, etc.
Measuring the effectiveness of advertising & media buying
Can you hit your target demographic for a lower cost?
How to get your media brokers to be more effective?
Creating value by negotiating directly with the outlets where you’re placing your buy