Marchelle Zinola

Director, Marketing, Sales and R&D, Global Categories
Hewlett-Packard

Marchelle Zinola has been with Hewlett-Packard for two decades, and is currently the Director of Marketing, Sales, and R&D within the Global Procurement organization. Her team is chartered with designing and executing global multi-billion dollar sourcing strategies for each functional area.

Prior to her current position, Marchelle was the leader of the Global Marketing Procurement Strategy team, during which time she executed and delivered the Global Supplier Rationalization Strategy, successfully maximizing cost-savings and service excellence across HP’s marketing spend.

Marchelle is a native of California and holds a Bachelor of Science degree in Business Management, with a minor in Marketing.

Check out the incredible speaker line-up to see who will be joining Marchelle.

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Day 2: Wednesday, November 13, 2013

Saturday, January 11th, 2014

08:50 The Do’s and Don’ts Of Working With Your Marketing Department

Building trust and credibility with your marketing department will end in a true partnership, and deliver better results than an acrimonious relationship. The key to working with marketing is to understand how to communicate with them,using their vocabulary, and understanding their needs and acknowledging the expertise they bring to the table. Hear from a panel of marketing executives onhow they would like to work with procurement, how procurement should work with them,and the things you absolutely shouldn’t do.