ProcureCon for Digital & Marketing Services (past event)
November 12 - 14, 2013
Sheraton, Dallas, TX
Contact Us: 1.888.482.6012
Thomas Johnston
Associate General Counsel IP
Covidien
Check out the incredible speaker line-up to see who will be joining Thomas.
Download The Latest AgendaDay 1: Tuesday, November 12, 2013
Wednesday, December 11th, 2013
14:00 Workshop: Advanced Contract Management: Preserving Your Intellectual Property Rights
When agencies develop proprietary technology for digital and marketing campaigns and license it back to the organization, how can a company protect itself from any lawsuits that arise from the growth of patent trolls? This workshop goes in-depth into the contract management process to discuss:
- Why intellectual property and innovation is vital to a company’s marketing campaign
- Putting contracts in place to minimize litigation indemnification for the use of proprietary technology
- How much is an agency responsible for sharing the risk?
- Costs associated with indemnification clauses, and who should pay what
- Other licensing and use issues