ProcureCon for Digital & Marketing Services (past event)

November 12 - 14, 2013

Sheraton, Dallas, TX

Contact Us: 1.888.482.6012

Thomas Johnston, Associate General Counsel IP at Covidien
Covidien Logo

Thomas Johnston


Associate General Counsel IP
Covidien

Check out the incredible speaker line-up to see who will be joining Thomas.

Download The Latest Agenda

Day 1: Tuesday, November 12, 2013

Wednesday, December 11th, 2013


14:00 Workshop: Advanced Contract Management: Preserving Your Intellectual Property Rights

When agencies develop proprietary technology for digital and marketing campaigns and license it back to the organization, how can a company protect itself from any lawsuits that arise from the growth of patent trolls? This workshop goes in-depth into the contract management process to discuss:
  • Why intellectual property and innovation is vital to a company’s marketing campaign
  • Putting contracts in place to minimize litigation indemnification for the use of proprietary technology
  • How much is an agency responsible for sharing the risk?
  • Costs associated with indemnification clauses, and who should pay what
  • Other licensing and use issues