ProcureCon for Digital & Marketing Services (past event)
November 12 - 14, 2013
Sheraton, Dallas, TX
Contact Us: 1.888.482.6012
Terri Bowers
Procurement Manager
Microsoft Corporation
Check out the incredible speaker line-up to see who will be joining Terri.
Download The Latest AgendaDay 3: Thursday, November 14, 2013
Tuesday, February 11th, 2014
09:35 Case Study: Constructing The Ideal Marketing/Procurement Relationship
As the procurement department becomes more and more aligned with marketing what does a successful relationship actually look like? This session will bring together a procurement and marketing executive from the same company to share the challenging evolution toward creating a truly collaborative partnership. They will outline their expectations and requirements of each other’s departments, and how they achieved a sustainable alliance. What hurdles have they overcome to achieve a fruitful collaboration? What value does one team add to the other?