ProcureCon for Digital & Marketing Services (past event)
November 12 - 14, 2013
Sheraton, Dallas, TX
Contact Us: 1.888.482.6012
Steve Fajen
Agency Relations and Media Consultant
Drexler/Fajen & Partners
Check out the incredible speaker line-up to see who will be joining Steve.
Download The Latest AgendaDay 1: Tuesday, November 12, 2013
Wednesday, December 11th, 2013
15:45 Advanced Agency Management: Creating Value, Efficiency and Cost Savings Through Effective Agency Compensation, SOW and Staffing Strategies
This in-depth workshop will help you better manage your agencies to ensure you have the optimal price and staff for the services you need. You will participate in interactive team-building exercises, pitting different forms of scope of work, staffing and comp against one another on a team basis. You will also get to participate in mock negotiating sessions with mock client/agency situations. After 90 minutes you’ll be able to assess:
- How does interaction and engagement take place between agency and procurement?
- How do you put a price on an idea? Or assign that idea’s cost? Or assess the potential value?
- How models differ for creative, media and digital agencies
- Benchmarking compensation models—fee-based, labor-based, project based
- Setting expectations for incentivizing agencies
- Do pay for performance models really work? Are the rewards great enough to improve performance?
- Incentives for agencies to buy better and deliver better results
- Identifying reasonable overheads
- Avoiding traps – inflated scopes of work, inflated staffing, hourly rates