Peggy Mitchell-King

PEGGY MITCHELL-KING has had a long and successful career in marketing, focusing on creative development and execution and best practice agency management for a wide range of the world’s leading brands. Prior to becoming a marketing communications management consultant, Peggy was VP - Global Advertising and Branding at the American Express Company.  Her responsibilities included brand positioning, brand identity, market research, card design and global advertising development, execution and placement. She managed budgets of $150MM+ and negotiated agency fees for the entire corporation. She subsequently applied her deep knowledge of client/agency best practice management at Morgan Anderson Consulting and then at Aquent Consulting, two firms focused on helping marketers achieve best practice marketing communications and client/agency management before starting her own consulting practice, Mitchell-King Consulting.  Peggy’s clients have included Bristol Myers Squibb, New York Life, Mattel, Nissan, Sanofi, McDonald’s, MasterCard, Hershey, Genworth Financial, Colgate, Mars, Unilever, JC Penney, and Starwood, utilizing all global agency networks. Peggy has a Bachelor in Art degree in Art from Vassar College, a Bachelor of Science in Urban Landscape Architecture from City College School of Architecture, and a Master of Business Administration from Columbia University.