Melani Howard

With more and more CFOs giving procurement stewardship over marketing’s budget, procurement now must build trust and secure influence over a marketing department used to managing their own budgets. How can this influence be won? How can procurement show their value and skills to an adversarial group? As the conversation switches from cost savings to delivering value, efficiency and a streamlined process, this session will help you learn the best strategies to sell your role and build trust, qualify what you’re spending for them and why, and ultimately, get marketing to follow procurement’s rules.