Mary Ann Brennan

Senior Director Global Procurement
Mattel Inc.

Mary Ann has over 17 years of marketing experience in the financial services, telecommunications, nonprofit and entertainment industries and over 6 years of sourcing experience within the CPG industry. She currently serves as Senior Director, Global Procurement at Mattel. She leads the International Indirect Sourcing teams that support all categories for the APAC, Europe, Brazil and Spanish Latin America regions as well as the global category teams for Marketing and Corporate Services based out of their Corporate Headquarters in Southern California.

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Day 1: Tuesday, November 12, 2013

Wednesday, December 11th, 2013

11:30 Constructing Global Contracts

Companies with a global footprint are actively developing strategies to manage marketing agencies and media on a global level. The rationalization of procurement at a global level – consolidating marketing across business units and geographies for campaigns
Leveraging economies of scale is a trademark negotiation and savings technique of procurement executives. How can companies overcome local hurdles, balance local with global requirements, and develop the processes, practices and culture allowing them to leverage multiple Business Units and geographies effectively?
With BRIC economies exploding and brands wanting to increase sales in these regions – how to choose agencies that have the skills set for emerging markets, which are more complex, providing messages for a different type of consumers
With the digital space moving so fast – is it possible to have a global strategy for this space?