Mark Rutledge

Fundamental to the success of any engagement is the thorough and detailed understanding of the stakeholders’ core objectives. Bringing an agency, a procurement leader and a marketing executive into the room when negotiating rates, coordinating metrics and KPIs, and filtering through the RFP and review processes can make routine meetings seem like The War of the Roses. Find out how the various stakeholders really feel about getting an engagement deal finalized, and learn how you can minimize the pain when doing your deals.