ProcureCon for Digital & Marketing Services (past event)
November 12 - 14, 2013
Sheraton, Dallas, TX
Contact Us: 1.888.482.6012
Kristina Drymalski
Assoc Director, NA Marketing Procurement
Mondelez International
Check out the incredible speaker line-up to see who will be joining Kristina.
Download The Latest AgendaDay 1: Tuesday, November 12, 2013
Wednesday, December 11th, 2013
10:05 Panel Discussion: When Worlds Collide—Finding Harmony When Everyone Thinks They’re Right
Fundamental to the success of any engagement is the thorough and detailed understanding of the stakeholders’ core objectives. Bringing an agency, a procurement leader and a marketing executive into the room when negotiating rates, coordinating metrics and KPIs, and filtering through the RFP and review processes can make routine meetings seem like The War of the Roses. Find out how the various stakeholders really feel about getting an engagement deal finalized, and learn how you can minimize the pain when doing your deals.