Kerry Aspinwall

Global Marketing Procurement Lead
Google

Kerry Aspinwall has a background in strategic sourcing, transformation and business development. Kerry is currently leading the Global Marketing Sourcing team at Google managing over $1BN in spend. Originally based in Google Dublin, she relocated to the HQ in Silicon Valley, California in 2009. Prior to Google, Kerry was the Procurement Manager at Nuffield Health, a private healthcare company based in the UK. At Nuffield she helped build a CIPS award winning team, transitioning from a decentralized tactically focused purchasing function to a strategic supplier sourcing group.

What is the most exciting thing about your job?

Working for a company that thrives on creativity and innovation. Also, being at a place that world leaders, entrepreneurs, trail blazing scientists, famous authors, politicians, movie stars, comedians, sports people and rock stars want to visit. You never know who might be dropping by.

What is the biggest initiative you’ll be focusing on in your position going into the next 12-18 months?

We will be focusing on a strategic review of all our agency relationships across Google including media buying, creative, production, video production, events marketing, market research and will also be starting to look into decoupling.

What is the most exotic place you’ve traveled to?

Being stranded on Urupukapuka Island off the coast of New Zealand for the night.

Check out the incredible speaker line-up to see who will be joining Kerry.

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Day 3: Thursday, November 14, 2013

Tuesday, February 11th, 2014

09:00 Case study: Turning The Agency Review Process On Its Head: How Google Evaluated 28 Agencies In One Day

Is your RFI, RFP & Pitch process tried and tested, and not yielding them exciting results you need from your potential suppliers? How can you innovate in this process, increase engagement with your marketing team, and have fun in the process? Hear how Google was able to defy expectations and push boundariesto define agency strengths and weaknesses, determine who would be the best fitculturally, and receive the feedback from the agencies and the stakeholders needed to make final decisions. Can your firm learn fromGoogle and introduce a number of great, new and innovative suppliers too?