ProcureCon for Digital & Marketing Services (past event)

November 12 - 14, 2013

Sheraton, Dallas, TX

Contact Us: 1.888.482.6012

Julie Stipe


Senior Marketing Manager
Microsoft

Check out the incredible speaker line-up to see who will be joining Julie.

Download The Latest Agenda

Day 3: Thursday, November 14, 2013

Tuesday, February 11th, 2014


09:35 Case Study: Constructing The Ideal Marketing/Procurement Relationship

As the procurement department becomes more and more aligned with marketing what does a successful relationship actually look like? This session will bring together a procurement and marketing executive from the same company to share the challenging evolution toward creating a truly collaborative partnership. They will outline their expectations and requirements of each other’s departments, and how they achieved a sustainable alliance. What hurdles have they overcome to achieve a fruitful collaboration? What value does one team add to the other?