Erica Hill

If at first you don’t succeed, try, try again. It’s notwhere you end up, it’s how you got there. Such are the clichés, but formarketing and procurement, these can’t be truer. In an emerging procurementcategory, sometimes the best lessons aren’t from the wins, but from the lossesthat eventually led to them. This panel will bring together experts who willdiscuss some of their challenges, the obstacles, the falls, and what theylearned form them to become a better marketing procurement practitioner.