ProcureCon for Digital & Marketing Services (past event)

November 12 - 14, 2013

Sheraton, Dallas, TX

Contact Us: 1.888.482.6012

Donald Lee, Senior Manager, Category Sourcing Marketing and Advertising at The Walt Disney Co.
The Walt Disney Co. Logo

Donald Lee


Senior Manager, Category Sourcing Marketing and Advertising
The Walt Disney Co.

Check out the incredible speaker line-up to see who will be joining Donald.

Download The Latest Agenda

Day 1: Tuesday, November 12, 2013

Wednesday, December 11th, 2013


12:10 How Marketing Procurement Practitioners Should Be Measured, Evaluated, And Incentivized

Incentives for procurement practitioners generally occur when definitive cost savings can be realized. However, when marketing wants to be measured on cost avoidance, value, or revenue generation, should procurement be penalized for delivering a contract that is optimal to all parties, but delivers zero savings off the previous year’s budget? This session will take a look at the current incentive structures, if they currently meet with what stakeholders and finance are looking for, and how they all can work together to evolve these processes.