Kerry Aspinwall has a background in strategic sourcing, transformation and business development. Kerry is currently leading the Global Marketing Sourcing team at Google managing over $1BN in spend. Originally based in Google Dublin, she relocated to the HQ in Silicon Valley, California in 2009. Prior to Google, Kerry was the Procurement Manager at Nuffield Health, a private healthcare company based in the UK. At Nuffield she helped build a CIPS award winning team, transitioning from a decentralized tactically focused purchasing function to a strategic supplier sourcing group.

What is the most exciting thing about your job?

Working for a company that thrives on creativity and innovation. Also, being at a place that world leaders, entrepreneurs, trail blazing scientists, famous authors, politicians, movie stars, comedians, sports people and rock stars want to visit. You never know who might be dropping by.

What is the biggest initiative you’ll be focusing on in your position going into the next 12-18 months?

We will be focusing on a strategic review of all our agency relationships across Google including media buying, creative, production, video production, events marketing, market research and will also be starting to look into decoupling.

What is the most exotic place you’ve traveled to?

Being stranded on Urupukapuka Island off the coast of New Zealand for the night.

Sara Bodison is responsible for the development and delivery of global Marketing subcategory strategies across the Reed Elsevier divisions. In that capacity she is tasked with identifying, developing and implementing effective cost savings initiatives, while working cooperatively with business stakeholders, finance, and regional procurement team members to drive business results. Sara joined Reed Elsevier’s Global Procurement team in 2008 after spending 5 years with Elsevier, a division of Reed Elsevier, where she last held the position of Executive Director of the Marketing Operations unit. Prior to moving to procurement Sara held various marketing positions in several industries including; publishing, direct marketing and insurance.

Mary Ann has over 17 years of marketing experience in the financial services, telecommunications, nonprofit and entertainment industries and over 6 years of sourcing experience within the CPG industry. She currently serves as Senior Director, Global Procurement at Mattel. She leads the International Indirect Sourcing teams that support all categories for the APAC, Europe, Brazil and Spanish Latin America regions as well as the global category teams for Marketing and Corporate Services based out of their Corporate Headquarters in Southern California.

Sean Dowd has over 28 years of Strategic Sourcing and Supply Chain experience at Intel Corporation. He currently is Global Strategic Sourcing Manager leading the Marketing Sourcing Group responsible for Ad/Media/Digital & Branding, as well sourcing owner for Intel’s Creative agencies. Sean’s career in driving innovative global sourcing strategies has included building and leading organizations within Intel’s Technology and Manufacturing organization including Assembly Direct Materials, Assembly Technology Development, Capital Equipment Development, Sales and Marketing Strategic Sourcing and Intel’s Supply Network/Logistics Group. Sean has extensive global experience in Asia, Europe and Latin America, including an expat assignment in San Jose, Costa Rica where he led Intel’s Latin America Factory Materials organization. Sean is an active member of the ANA Marketing Financial Management & Procurement, West Coast Chapter Committee and holds a Bachelor of Science Degree from the Rochester Institute of Technology and Masters of Business Degree from the University of Phoenix.

Bill Duggan is group executive vice president at ANA with responsibilities focused on management of the association’s portfolio of marketing/media committees and associated confer¬ences, as well as thought leadership. Mr. Duggan manages ANA’s procurement initiatives, including the Advertising Financial Management Conference and the ANA Procurement Task Force, and recently helped author the white paper “Elevating the Role of Marketing Procurement.”  Further, Mr. Duggan oversees ANA’s growing sponsorship program and was formerly executive editor of the custom publication, The Advertiser.

Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.

Steve Fajen has been an agency relations and media consultant since 1996, as founder of his own firm (Drexler/Fajen & Partners, formerly Steve Fajen Consulting) and f as General Manager of Morgan Anderson Consulting.  Prior to that Steve was President of Deutsch and Simmons Market Research, a partner at Korey Kay, Head of Media at Saatchi and DDB Needham and Research at J Walter Thompson.  He began his career at A. C. Nielsen in the media division during the Mad Men era.

Steve has worked with agency business development, staffing and compensation structures for more than 25 years from the standpoint of a Consultant, as well as a President and General Manager of two Advertising Agencies and a Company.  He has also been an active participant in the evolution of media for more than 40 years.  In addition he conducted agency reviews exclusively in the traditional and digital media arenas.

During his career Steve has served over 100 clients in every conceivable category.  His articles on the advertising business have been published in The Harvard Business Review, Ad Age and Adweek.  He recently authored “Maximizing Media Agency Value” for the ANA and was voted among the top 100 most influential media people twice by Mediapost.

Peter Friedman is a social media visionary and veteran with 29 years experience in the space (17 at LiveWorld, Inc. and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages.

A senior business leader and international best-selling author, Bruno has extensive Fortune 100 and agency experience at fast-growing organizations. Bruno is the Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping marketing organizations realize the transformational value of managed agency partnerships. Bruno is the former Head of Global Marketing Operations at Visa Inc. where he was responsible for agency partnerships, and for driving marketing excellence around the world. As Director of Global Agency Strategy at Microsoft, he developed a company-wide approach to strengthening the brand globally, driving business impact through successful partnerships. Among other noteworthy accomplishments at Microsoft where he spent a decade, Bruno was instrumental in establishing Agency Management, digital marketing and CRM as central global disciplines. He received the prestigious Marketing Excellence Award from Steve Ballmer, CEO, for his continued leadership. Bruno held leadership positions in pre-IPO high-tech companies - AvenueA/Razorfish and Visio where he played a critical role in driving customer relationships using robust data, analytics and digital competencies. Bruno is the former Head of Relationship Marketing at Clearwire/Sprint, where he built a growth customer engine that contributed to the company's growth. He held various senior positions in France at Hachette and the Ministry of Defense. Bruno grew up in France, where he graduated from business school. He holds a MBA in Marketing and International Business and he is a frequent author/speaker. Bruno is the author of best-seller "Agency Mania" (available in multiple languages) and the former chair of the Association of National Advertisers Client/Agency Committee.

In her current role as Procurement Director at Sirius XM Radio, Inc., Elaine manages a team of Global Strategic Sourcing professionals.   In addition, she has oversight of Supplier Performance Management and the Supplier Risk processes.
With over 20+ years of indirect services procurement experience, Elaine has worked for several FMCG’s companies including Diageo, NA; Allied Domecq Spirits & Wine; The Paddington Corporation (Grand Metropolitan); Nestle USA as well as several services agencies.     

Elaine’s experience includes successful implementations of several procurement etools as well as the development and implementation of Procurement processes to drive best-in-class results.  She has managed teams for various organizations as well as served as a liaison with both agencies and global teams.  

A graduate of Pace University with a degree Business Administration, Elaine also holds certificates from the Institute of Supply Management, Dale Carnegie Institute, as well as Toastmasters International.  Elaine is an Executive Board Member and Immediate Past President of ISM-7 Counties affiliate group.  Elaine and her husband Bill have three children and reside in New York.

Kathleen Hartnett joined Pfizer Consumer Healthcare in 2010; she is a Sr. Manager within the Consumer Engagement Group and is the Social Media Team Lead responsible for the development of social best practices, strategy, innovation and execution across all PCH brands. Prior to joining Pfizer Consumer Healthcare Kathleen worked on the agency side in senior account management positions at DVC pharmaceutical and CPG industries.

Derrick Jackson holds the position of Senior Manager of Procurement at RJ Reynolds Tobacco Company. Mr. Jackson is a supply chain professional with over 15 years of experience in the Tobacco Industry. He is responsible for $150 million in Indirect Marketing Services and Materials related spend across the RAI operating companies. Mr. Jackson directs a team of 4 procurement professionals in a shared services model in support of several operating companies. He earned his MBA w/ a concentration in Finance in 2000 from Keller Graduate School of Management of DeVry University and his BA in Finance in 1994from Valdosta State University. He is also a Certified Professional in Supply Management (CPSM) and a Certified Purchasing Manager (C.P.M.). 

Dan Jeffries is an experienced commercial expert with a proven track record of delivering value as a strategic partner to some of the world's largest and most successful brands..

Using his extensive experience gained across multiple sectors including Telecoms, Financial Services, FMCG, Entertainment, Utilities, Travel and Retail he can work with you and your team to help you overcome the challenges you face whether you're an Agency, a Brand client or a Procurement team.

Working alongside brands like Universal Music, Symantec, Hertz, Lloyds Bank and Vodafone he has driven core commercial strategies and outcomes always with an emphasis on maximizing the value of the organization's investment in marketing.

Tom is a seasoned IP attorney with 14 years’ experience in private practice and as an in-house corporate attorney.  Tom currently is the Associate General Counsel IP for the Vascular Therapies business unit of Covidien, a leading global medical device company.  In his role at Covidien, Tom handles all IP issues for his business, including patents, trademarks, copyright and confidentiality issues, and works on a daily basis with R&D, marketing and sales. Prior to joining Covidien, Tom spent 10 years in two leading law firms, as both a litigator and patent prosecutor.  He handled IP issues for clients in various technology fields, including medical devices, software, sporting goods and bullet proof technology. Prior to becoming an attorney, Tom spent 10 years as an engineer working on various technologies in a research lab setting. He earned a JD from Suffolk Law School and a B.S. in Mechanical Engineering from the New York Institute of Technology. 

Gary A. Kibel is a partner in the Technology, Digital Media & Privacy; Intellectual Property and Advertising, Marketing & Promotions Practice Groups of Davis & Gilbert.  Mr. Kibel regularly counsels clients with respect to new media/advertising law; privacy and data security; and information technology matters.

Mr. Kibel advises interactive companies, advertising agencies, media providers and other commercial entities regarding transactions for interactive advertising, behavioral advertising, social media, user-generated content, viral marketing, mobile marketing, affiliate marketing, gaming and other emerging products and services. He also serves as General Counsel to the Performance Marketing Association.

Mr. Kibel is a Certified Information Privacy Professional (CIPP) and advises clients in many industries regarding privacy and data security issues, including, internal information security policies, contractual obligations and requirements, security breaches and incident responses, audits, cross-border data transfers and other matters in connection with an organization’s collection, storage and use of data in all aspects of its business.  He also co-chairs the International Association of Privacy Professionals’ (IAPP) New York City KnowledgeNet group.  In addition, Mr. Kibel has been recognized by The Legal 500 U.S. (2012-2013) for his expertise in the area of privacy and data protection. Clients commend his “knowledge of consumer privacy matters and the pulse of the FTC” and his ability to “negotiate favorable and fair terms for all parties.”

Mr. Kibel counsels both providers of information technology services and customers for such products and services regarding complex technology and intellectual property issues such as software and content licensing, enterprise technology implementations, consulting services, independent contractor relationships, outsourcing and development projects.

Prior to becoming an attorney, Mr. Kibel was an information systems analyst in the Investment Banking Division of Merrill Lynch & Co.

Kristy McCown has a background in strategic sourcing and vendor management, with specific expertise in eSourcing. Kristy is currently supporting the spend areas of legal and marketing at Google and also manages Google's outsourced operational procurement vendor. Prior to Google, Kristy was a Sourcing Manager at GlaxoSmithKline, where she supported the eSourcing needs of multiple indirect categories.

What is the most exciting thing about your job?

The most exciting thing about working for Google is being able to push the boundaries on "industry standards" and "best practices." At Google, we have the freedom and autonomy to be really creative and try new ways of working. I enjoy being surrounded by such intelligent, driven and innovative people. I also love being able to ride colorful gBikes around campus!

What is the biggest initiative you’ll be focusing on in your position going into the next 12-18 months?

We will be focusing on a strategic review of all our agency relationships across Google including media buying, creative, production, video production, events marketing, market research and will also be starting to look into decoupling.

What is the most exotic place you’ve traveled to?

I don't know if it's that exotic, but I traveled to Cape Town, South Africa during the World Cup in 2010 and caught the semi-finals game between Holland and Uruguay!

PEGGY MITCHELL-KING has had a long and successful career in marketing, focusing on creative development and execution and best practice agency management for a wide range of the world’s leading brands. Prior to becoming a marketing communications management consultant, Peggy was VP - Global Advertising and Branding at the American Express Company.  Her responsibilities included brand positioning, brand identity, market research, card design and global advertising development, execution and placement. She managed budgets of $150MM+ and negotiated agency fees for the entire corporation. She subsequently applied her deep knowledge of client/agency best practice management at Morgan Anderson Consulting and then at Aquent Consulting, two firms focused on helping marketers achieve best practice marketing communications and client/agency management before starting her own consulting practice, Mitchell-King Consulting.  Peggy’s clients have included Bristol Myers Squibb, New York Life, Mattel, Nissan, Sanofi, McDonald’s, MasterCard, Hershey, Genworth Financial, Colgate, Mars, Unilever, JC Penney, and Starwood, utilizing all global agency networks. Peggy has a Bachelor in Art degree in Art from Vassar College, a Bachelor of Science in Urban Landscape Architecture from City College School of Architecture, and a Master of Business Administration from Columbia University.

Ramón Romero Pérez holds the position of “Head of Global Supply and Facility Management (GSFM)” at Bigpoint Group – a worldwide leading developer and publisher of online games. Ramón and the GSFM team built up a procurement organization at Bigpoint and are responsible for Bigpoint’s external spend and the relationships to all external suppliers (incl. providers of IT, marketing services, financial services). Ramón and the GSFM team were finalists for ProcureCon’s EPIC award 2013 in the category “Rising Star”.
 
Ramón has over 10 years experience in procurement and supply management across multiple industries. He purchased a wide variety of products and services: from office supplies up to a steel mill in Eastern Europe.

Sopan leads Nestlé’s Global Advertising & Marketing Procurement organization. Nestlé is the world’s largest food & beverage company, operating in virtually every country, with annual revenue of over $100 Billion USD and one of the top advertisers of the world. 

Sopan’s leadership focus is to develop advertising & marketing procurement professionals across the world to empower them to help Nestlé win in the marketplace with customers and consumers. Previous to his current global role, Sopan lead the North American marketing procurement function. He has been with Nestlé for over 5 years, always in the Marketing Procurement area. Before Nestlé, Sopan was with NBC Universal on their Corporate Sourcing team. He started his career with General Mills in various Sourcing roles including Marketing Procurement.

Sopan will be covering a case study at the event on selling procurement internally – how to market your success to internal stakeholders, including the art and science of partnering with the business to deliver value for the company that meets the collective objectives of Marketing and Procurement. It will take place during the afternoon plenary on main conference day one on Wednesday 4thJune.  

Ed joined Pfizer Australia in early 2010 after 9 successful years in the Advertising industry working at agencies such as Saatchi & Saatchi and Sudler & Hennessey. While on the agency side he learnt the fine balance between business objectives and consumer needs. Since joining Pfizer, Ed has launched the awarded pet portal PawClub and ClawClub including its many social channels, and since seen this platform ‘go global’. In 2012, Ed moved to New York with his family to take up the role of Digital Strategist within Pfizer Animal Health. Since then, he has launched many digital initiatives including the hugely successful EQStable Social and Mobile platforms (http://www.facebook.com/EQStable).

Steven Wales is the Chief Operating Officer for Decideware, Inc. Steven holds a bachelors degree in Media Communications from East Stroudsburg University.  

For over 10 years Steven was the President and Owner of Transfigure, Inc.  Transfigure was a software consulting firm, specializing in client relationship management software and business process consulting.  While at Transfigure, Steven helped mid-sized companies adopt technology in order to improve their internal business, sales and marketing processes.  By utilizing a structured Business Process Diagnostic tool, Steven’s team determined a companies pain points and implement technology solutions to solve them and foster growth. 

Steven honed his marketing agency management skills at Mars Chocolate, LLC., overseeing their creative, digital and production agencies in North America.  This experience provided valuable insights from a client-side perspective on managing agencies for optimal performance and success.  Steven helped develop compensation models for use by some of today’s most popular brands and was responsible for evaluating the agencies performance against pre-defined metrics.   Steven’s background has provided him with a deep expertise on how best to enhance the relationship between client and agency.

As the Chief Operating Officer for Decideware, Inc. Steven works with many of the top advertisers in the world, to help them utilize various aspects of the Decideware Agency Management Platform to more efficiently manage hundreds of agencies around the globe.  In addition, Steven is responsible for the relationship between Decideware and several industry organizations including the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA) and ProcureCon.  Through these industry organizations, Steven is often asked to speak about agency management at national and global conferences.  

Marchelle Zinola has been with Hewlett-Packard for two decades, and is currently the Director of Marketing, Sales, and R&D within the Global Procurement organization. Her team is chartered with designing and executing global multi-billion dollar sourcing strategies for each functional area.

Prior to her current position, Marchelle was the leader of the Global Marketing Procurement Strategy team, during which time she executed and delivered the Global Supplier Rationalization Strategy, successfully maximizing cost-savings and service excellence across HP’s marketing spend. 

Marchelle is a native of California and holds a Bachelor of Science degree in Business Management, with a minor in Marketing.